Hilton GRAMMY’S
THE BRIEF
Partnering with Wasserman on Hilton’s exclusive guest program surrounding the 2025 GRAMMY Awards, our assignment was to lead the design and production for a series of high-touch hospitality moments - including the Pre-Clive Reception, Pre-GRAMMYs Brunch, GRAMMYs After Party, and Hilton’s VIP Hospitality Suite. From concept to execution, we ensured every touchpoint reflected Hilton’s modern luxury ethos, delivering an experience that felt both glam and seamlessly on-brand.